Who We Are

retail management bike on mountain

Successfully Providing Retail Merchandising Solutions for More Than 20 Years

Franklin Solutions was founded in 1999 by Marty Lillis, an athletic footwear veteran, who saw the need for assisting major retailers and brands in the athletic, outdoor and fitness industries with merchandising solutions to support elevating the customer experience and sell-through of products in-store.

Our nationwide Brand Rep team coverage allows us to frequently visit stores as often as our clients need to drive engagement and increase sales. Our services range from ensuring your products are on the sales floor to educating customers and associates about your products. After completion of each project, we provide actionable data to support both “why” and “how” our services will bring you value. Our partners who use our merchandising solutions show we are a solution of choice for many major retailers and brands.

Our staff is carefully vetted with full background checks, and trained to work within the parameters you set forward for the retail merchandising of your products. We’re a company made up of authentic people, who are passionate about sports, outdoors, and enjoy a healthy and active lifestyle.   

Where Are We?

Franklin Solutions is headquartered in Boston, Massachusetts, but our talent is everywhere. And that’s a great thing for you and your team. Our Brand Reps build relationships with store management within the retailers we serve to drive execution of your brand’s projects and initiatives.

Our Nationwide coverage makes Franklin the Best In Class Solution provider.


Our Services

Our services are flexible to fit your needs; we can represent you and your brand in-store daily, weekly, monthly, quarterly or annually. Services include full merchandising, stocking products, inventory validation, employee training, and customer interaction. We are here to help you succeed in-store.


Happy Clients

From globally recognized corporations to locally-owned start-ups.


Team Experts

From coast to coast of the United States, we have experts in your area.

Senior Management Team

Shaun Kelley


Marty Lillis